INTEGRATED CAMPAIGN

Social Trends 2024

Creatve Direction

Design

THE CHALLENGE

Build an integrated design system that stops thumbs, scales to verticals, and tells a coherent story across social, email, landing pages, long-form reports, and webinars.

THE SOLUTION

A single shape: a square with three rounded corners when rotated and arranged, becomes a kaleidoscope. It features verticals imagery, animates beautifully, and is simple to use.

THE STORY

Whether you work in Health Care, Government, or Higher Education, Hootsuite has the tools for you to manage the ever-shifting online world, keeping your messaging, awareness and analytics clear.

Social Trends 2024 campaign brand

Verticalized imagery and characters

Social Trends 2024 campaign brand photo
Social Trends 2024 campaign brand photo
Social Trends 2024 campaign brand photo
Social Trends 2024 campaign brand photo

Report pages

Social Trends 2024 campaign report interor
Social Trends 2024 campaign report interor
Social Trends 2024 campaign report interor
Social Trends 2024 campaign report interor
Social Trends 2024 campaign report interor

Infosheets

Social Trends 2024 campaign infosheet interor
Social Trends 2024 campaign infosheet interor
Social Trends 2024 campaign infosheet interor
Social Trends 2024 campaign infosheet interor

Animated Social Cards

Social Trends 2024 campaign story ad
Social Trends 2024 campaign story ad
Social Trends 2024 campaign story ad
Social Trends 2024 campaign story ad

All work above copyright Hootsuite 2025

Copyright 2025 Eric Uhlich
Copyright 2025 Eric Uhlich
Copyright 2025 Eric Uhlich