INTEGRATED CAMPAIGN
Social Trends 2025
This is the big one. Research, survey data, a design system to align with broad strategic goals. Across all the channels: social, influencer, paid media, report, email, web.
Campaign highlights
Report PDF and infosheets combined +145k
Generated 52k interactions across tactics
Organic social assets had a 5% engagement
Paid media 151% increase in leads from the previous year
The Report
The gated asset that everything drives toward.
Multi-language and vertical designs for a truly global reach and impact.
Social carousel
Social Cards
Video Concept
The influencer campaign
I got on the trampoline too
THE CHALLENGE
Maintain "Trends Report" dominance while building on the key messaging of Social Performance, that demonstrates social media impact to business outcomes.
THE SOLUTION
Dynamic photography: show our users in a state of action and movement, including a simple graphic shape that can depict speed and energy, and work in infographics and data visualizations.
THE STORY
Social Media Management is yesterday's category. Welcome to Social Performance. Social Media is no longer a game of hunting likes, but an integral and integrated element in any serious business toolkit.
We had been developing this look and feel for a few months as an answer to the blandness of SaaS photography. You've seen it: smiling person on laptop, smiling person pointing to a presentation, smiling person at a tidy desk.
Often those conventions are necessary, but in a crowded 'trends' season, we wanted to break through and thumb stop.
We explored a number of approaches, and as per our AI usage guidelines, we wanted Human > AI > Human in the process, so we brought a trampoline into the studio, our brilliant video director (Chris Young) rigged up a matrix of go-pro cameras, and we photographed talent leaping in the air. From there we used AI where we needed additional poses and built out a fully integrated campaign.
Can you tell the difference between an AI photo and one of our studio shots?
Following the launch, the design and social teams joined forces to deliver oversized newspaper versions of the report to influencers who then boosted the campaign further. The huge newspaper (Gianfranco Valentini) was all over LinkedIn and kept our report top of mind — getting the kind of engagement and general brand kudos that you'd expect from a social team like ours.
All work above copyright Hootsuite 2025
